So where's the trick?

I pulled into the Chevron on New LA Avenue in Moorpark this evening (about thirty minutes ago) and realized after a few seconds that there was a car sitting about 30 feet from one of the pumps whose entire front end was on fire.

I was trying to figure out what the trick was... is someone filming something? It was such a weird reaction, but my mind refused to accept the obvious. I can't explain it.

Once I'd figured out that yes, it really was on fire it became apparent that I didn't really need gas just then and being just about anywhere else was a really good idea.