While doing some research for an article I might finish eventually, I came upon this awkwardly phrased FTC document.
As gas prices creep higher and higher heading into travel season, the Federal Trade Commission recently conducted an Internet surf to detect and deter the deceptive marketing of products that purportedly save energy. After the surf, the FTC staff sent warning letters to more than 50 companies making questionable gas-saving and other energy-related advertising claims. While most of the warnings were targeted at marketers of automotive gadgets and additives, additional warnings addressed Internet marketers of purported energy-saving products for the home. The letters reminded the advertisers that they need scientific substantiation for their energy-saving claims and provided them with additional advertising guidance.
Yes indeed, they conducted an Internet surf. If the report were written today, I guess it would have said something along the lines of 'recently conducted a Google to detect and deter' which would still be painful.
I now feel better about my painful prose.
Posted by Dave at July 29, 2006 02:14 PM