Where is the Nerd Ranch?

There was a short piece on NPR this afternoon about Aaron Hillegass which reminded me of something I wanted to learn about Big Nerd Ranch.

I remembered looking them up a while ago and noting that their offices were in mid-town Atlanta, which didn't square with the ranch theme. I was busy last time around and didn't take the time to dig a little deeper. Looking again, the contact page puts their offices just south of Piedmont Park; I'm pretty sure I've walked right past them on walks I've taken around the area in the past.

Antebellum mansions are plentiful in the area but woods and an area one could call a ranch? Not much of that there. So where does the ranch connection come in?

They hold their classes at Serenbe Inn (which they don't say much else about). A little digging revealed a couple other names (Serenbe Southern Country Inn but mostly the Inn at Serenbe) which is located a few miles outside Palmetto, GA:

The Inn at Serenbe
10950 Hutcheson Ferry Rd
Palmetto, GA 30268

From what I've seen of that area (I've been to confabs held in Peachtree City a couple times in the last few years), it's quite beautiful. Like a lot of Georgia, once you get a few miles off the beaten track you'll often find yourself in the middle of farm land at worst and dense woods most of the time. For more information on what to expect, this review of the Farmhouse at Serenbe may be useful.

I'm not sure I understand the desire to keep the final destination of Nerd Ranch customers so vague, but I can certainly see how the setting can be quite conducive to focused learning.